Looking for New Revenue?
The Military Channel is a wonderful channel to explore.
It's one of the best to sell to because firstly, it's an honor to support our troops and secondly, the buyers in each branch and their teams are very passionate about what they do and are amazing to work with.
In 8 Years as a Military Broker in both Analytics & Sales, I Represented Major Suppliers such as Beam Suntory and Campari Group to Innovation Brands such as Compass Box Whisky & Comisario Tequila.
SUPPORT
If you are interested in selling your brands to the Military, the best results are with brand owners that fully commit to it and are prepared to invest your brand within the channel to optimize your success.
Be ready to support the brands with dollars to support your placements with price support, demos and light POS.
PROCESS
As with any chain, they are a process. Success doesn't happen over night. Planograms (POGs) are generally only done one time per year and there are options for One Time Buys (OTBs) throughout the year. You will not win all of them right out of the gate but each are so rewarding. It's wonderful to share your brand with our highly regarded military family.
Three Step Process
1) Right Fit
We need to determine if you and your brand(s) are a right fit. Is it what the military is looking for at this time? Are they priced right? Are you prepared to invest your time and budget into this channel?
2) Make A Plan
If we determine your product is right for the military then we will make a long-term plan. We will discus which channels and items to move forward with what mix of tools we can use to get sell through.
3) Execute
Once we have a plan in place, it's time to execute in each channel. I will manage the paperwork, relationships and additional elements we have chose to get pull through. Just Sit Back & Relax!
In The Numbers
I have had the privilege of working with some of the biggest Suppliers in our Wine & Spirits World
$1M
Extra Dollars
Generated Beyond Expectations
100%
Made Plan
Every Year!
18
Managed Accounts
And Clients
$2M+
26 SKU's Sold In
Result: Supplier of the Year
Pricing
I Manage this for you. It's Important to Get A Competitive Shelf Price for You Brand.
Promotions
Let's Talk ways to Promote your Brand in Unique ways to get Pull Through.
Execution
Coming Soon!
Analytics
I Manage this for you. It's Important to Get A Competitive Shelf Price for You Brand.
Reporting
Let's Talk ways to Promote your Brand in Unique ways to get Pull Through.
WHAT PREVIOUS CLIENTS SAY
"Jessie brings a wealth of knowledge and professionalism.
Her organizational skills and BevAlc experience helped us uncover new opportunities and exceed our annual sales goals."
Mike Prodoehl
The Wine Group, Director Corporate Brands
“Jessie brings a wealth of knowledge and experience to the spirits and wine categories.
She has helped develop go to market strategies in the past by accelerating established brands and helping to launch new to market products.
In addition to her category knowledge, she brings robust experience around analytics, syndicated data and the Military channel.”
Geoff Justice
PROXIMO, Director, Military & Convenience National Accounts
"My partnership with Jessie yielded great programming, great increases in points of distribution and phenomenal relationships with the buyers. All of this led to overachieving goals year after year.
Jessie proved to be very collaborative, creative, transparent and results oriented. Partnering with her was one of the best business decisions I have made.
Any company that is looking to increase their presence and performance in Military should seriously consider partnering with Jessie."
Andrew Davis
Redwolf Beverages, Chief Revenue Officer
"Jessie consistently impressed with her expertise and dedication to our brands: Jägermeister and Teremana Tequila.
Her organizational skills and extensive beverage alcohol industry experience were instrumental in surpassing our sales goals.
Jessie is adept at developing effective go-to-market strategies and fostering strong buyer relationships. Their collaborative, transparent, and results-oriented approach consistently delivered outstanding results.
I highly recommend Jessie to any company seeking to enhance their presence and performance in the Military Channel."
Jo Tic
Mast-Jägermeister US, National Account Manager On Premise
Learn More Now
Get in Touch:
Email me for more information and let me know what you are looking for in a Military Sales Partner.
Mail: [email protected]
Tel: +214 799-8633
Contact Me:
Thirsty Thursday @3pm Podcast | FNB | CrossRoads Solutions
Building Innovative Brands & Concepts via Education & Trial Across the 3 Platforms
Storytelling | Innovation | Analytics
Tel: +214 799 8633